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Sir Rocco’s wife Lady Aliai Forte transferred her own creativity to this seaside jewel, envisaging a boutique that could potentially purvey local traditions. From embroidery to handmade crochet hooks designed by Lady Forte and crafted from Sicilian seamstresses and local women. As an Italian, Lady Aliai knows first hand how the craftsmanship produced by these “golden hands” has the potential to create memorable fashions, such as the exquisite blouses and shirts and iconic pieces sold in boutiques, designed by her. Every year She creates a collection that she modifies over the course of a few months, incorporating details like antique lace that have a vintage look but with a modern edge!


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